Chic meets Purpose

article by: Ana Coe

pictured K2 Phat Luv


Bruce Springsteen and Natalie Cole had a #1 Hit in 1988 singing Pink Cadillac and now K2 has their own #1 Hit with the “Pink Cadillac” of Skis.
Some look to Europe for the latest fashion trends, some to NYC Fashion Week…but for outdoor trends…I look to Hard goods.
Hard goods set the tone for ski and snowboard fashion – shapes, colors, graphics…Hard good Designers are the equivalent to the Michael Kors’, Zac Posen’s and Calvin’s of the Fashion World. What they say is a “must-have”, becomes a “must-have”. Hard goods lead the way in the ski industry as far as fashion and function. K2 has accomplished this most gracefully by introducing the Phat Luv ski. I must admit I LUV it and haven’t even skied it yet. I LUV it if only for the cute “Barbie” pink color and flowers on it. Yes, these may appear to be skis that Paris Hilton may own (ewww), but only if Paris can keep up with backcountry “Barbie”. These are the highest performance woman’s powder skis on the market…you must admit it, we all ski better when we look and feel better, so bravo…K2…I can’t wait for the first Powder “Puff” Day.

The Revolution is here…and the forecast is calling for Purple Rain this 2009/2010 Ski Season. The Urban Dictionary defines Purple Rain as: n. A restless feeling. A non-descript feeling of boredom, restlessness and confinement. A feeling one has when wanting to escape from responsibility (chiefly emotional) by travelling. With that definition, it makes sense that Purple is the color of choice for girls this winter season. In fact, that definition sounds strangely similar to the feeling of a Telluride local around mid Novemeber, just before the first good snowfall, “Purple Rain”.
Purple is the Must Have color winter season. No need to buy all new outerwear every year, but a little pick-me up always helps. Whether you add some purple gloves, a purple jacket or just a fun purple hat – go for it. I promise you, you’ll smile every time you put it on. My eye is on the Universal Infusion Jacket from North Face. It’s cute, a few shades of purple and of course waterproof, breathable, seam-sealed. See, you can have it all …”Chic meets Purpose”


"Fashions Fade...Style is Forever" ~ Ana Coe